About Us

We love our community and are passionate about giving local families improved recreational opportunities.

We do this in three ways:

  1. Providing the comprehensive source of recreation information here in the High Country.
  2. Advocating for improved recreation opportunities.
  3. Creating a network of voices who are champions for a more healthy and sustainable community.

Meet the Board

boone united Trail

Scott StClair

Scott StClair>> Working as a pediatrician in our community, Scott has a passion to see kids and families being active in the High Country.  He loves to coach basketball and enjoys being outside especially if it includes hiking a trail or riding his bike.  Scott and his wife, Cameron, have three kids and live in Boone.

boone united Trail

John Whitehead

John Whitehead>> John is an economist at Appalachian State University with research interests in outdoor recreation and sports. He enjoys watching his daughter’s soccer and swim teams and hiking with his wife Patti. He is also the captain of the High Country Senior Games 50+ basketball team.

Holly Ambler

Holly Ambler

Holly Ambler>> You can find Holly and her family on the ski slopes in the winter and on the water or trails in the summer.  In the spring and fall Holly coaches track and cross country for Tailwinds Track Club. She and her husband Chase have two kids who also enjoy these outdoor activities.Holly works at ASU and co-owns a construction company with her husband. She has served on the board of several community organizations and is excited about the being a part of High Country Recreation.

Carson Coatney

Carson Coatney

Carson Coatney>> Carson and his wife Mindy own Stick Boy Bread Co and have three energetic young boys who love baseball, soccer, basketball and skiing.  As a family they enjoy camping, biking, hiking and floating the New River.  When he can sneak away, Carson loves the solitude of being on the water casting to trout, bass and musky.  Being an active family keeps them healthy and happy.  Carson joined the board out of a desire to promote increased recreational opportunities in the High Country.

Charlie Brady

Charlie Brady

Charlie Brady>> Charlie is a Boone attorney with diverse interests. He divides his time between his home in Grayson County, Virginia, and Watauga County. If Charlie is not on the soccer sidelines following his daughter’s team, he may be backpacking, trail running, cycling, fly fishing or canoeing. Charlie recognizes the importance of wild places and instilling an active life style in our youth.

Eric Heistand

Eric Heistand

Eric Heistand>> When he’s not carting around his kids to the next practice, Eric can be found exploring remote backcountry locales–usually with a camera in his hand. Eric is a collegiate mentor at App State for a faith-based non profit. As a dad and a lover of outdoor recreation, Eric is passionate about giving  young people hands-on opportunities to get outside and explore places they may have only seen through the window of their car. Eric and his family live in Valle Crucis.

abbey

Abby Willis

Abby Willis>> While most of us are still sleeping, Abby Willis is well into her day making sure that Stick Boy Bread Company is ready to receive the morning rush. Abby is a lifelong High Country local and still grateful to live in such a beautiful part of the world. She and her husband Lynn have two daughters who are active in tumbling, swimming, soccer, and violin. If you’re ever at the Valle Crucis Park, you may just run into the Willis’ on a family picnic.

JJ Brown

JJ Brown

JJ Brown>>  JJ loves to be outdoors exploring the High Country whenever possible. Whether it is in a stream fly fishing, running boys to soccer, or enjoying a family hike there is always some adventure. JJ and his wife Jennifer have two boys and live in Boone, NC.

Holly Ambler

Rich Campbell

Rich Campbell>> Rich has been working in the outdoor recreation profession for over two decades, managing a variety of different programs that focus on human powered outdoor pursuits. His passion is travel in the mountains including backpacking, mountaineering, rock climbing, alpine and backcountry skiing, and mountain and road biking. He currently directs the nationally recognized Outdoor Programs at Appalachian State University. When not working in the outdoor industry, he is most likely spending time with his family enjoying the recreational opportunities that abound in his hometown of Boone, NC.

Charlie Brady

Rachel Keller

Rachel Keller>> Rachel is a relative of Watauga County (Hardin Park & WHS) Undergrad at Duke, MS in accounting at App State. My family loves to be active and play sports. We play all types of ball, dance and recreate outside whenever possible! I enjoy coaching basketball. As a coach, I have experienced the hardships of the lack of facilities in Watauga County. I would like to help be a part of creating better facilities for Watauga County.

Craig Scheffler

Craig Scheffler

Craig Scheffler>> Craig has been a resident of the High Country since 2005, working as a civil engineer. He and his wife, Nicole, are supporters of developing both indoor and outdoor recreation opportunities in the area. A former professional baseball player, he has spent time coaching at the college, high school and youth levels since moving to Boone. Craig has two children, Brooke and Brycen, who are involved in several team sports locally. The Scheffler’s also enjoy hiking, biking, skiing, and traveling.

Contact Us

Want to get involved? Have a sport or activity you’d like to see listed?Information missing?